Allergies

IBM × The Weather Channel
IBM Watson got hyper-local on your allergies, block by block. We took it to the street.

IBM teamed up with The Weather Channel to build an entirely new kind of forecast — one that helps people do the impossible and get their allergies under control.

We ran a series of geo-targeted social and DOOH ads around the country (with a hint of local linguistic flavor) to help people see the real-time allergy risk at their current location and drive home the connection between weather and allergies.

In DOOH
We created a series of living DOOH boards that would reflect real-time allergy levels in a specific location. Animated particles represent levels of allergies in the area.
Low Allergy Levels
Medium Allergy Levels
High Allergy Levels
In Airports
We used placements to reflect the real-time allergy levels at each destination according to flight departures that day.
On Social
We created a series of geo-targeted ads for a hyper-local allergy forecast with a little local flavor.
In Film
For The Weather Channel landing page, we created a short video taking visitors deeper into the innovation story.
Credits
RoleArt Direction
CWKaren Miranda
ACDMatthew Coleman
CDJuliane Hadem