Unlimited Disagreements

Total by Verizon × Copa América
Brazil? Argentina? Penalty? No penalty? Fútbol fans never run out of opinions—or arguments. With unlimited talk and unlimited data from Total by Verizon, their passion for the game—and for endless debates—never has to stop.

Created for the Copa América 2024 tournament, this campaign celebrates the spirited, nonstop conversations that make fútbol more than just a game.

Dayta vs. Dahta
Offside
Credits
RoleArt Direction
CDAmanda Younger, Raúl Méndez
ECDAntonio Arias
ProducerRoy de la Maza