The World Is Going Hybrid

IBM
In a world that's constantly evolving, how can businesses keep up? The answer: a hybrid cloud from IBM.

Let's put a stake in the ground and own the term hybrid. So when businesses need someone to work with to build their hybrid cloud architecture, they turn to IBM. Print, digital and OOH laid out how hybrid cloud is transforming industries like banking, retail, telco and insurance.

Print
The New York Times · The Wall Street Journal · The Economist
Digital
Motion versions of the campaign, built for social and digital placements across banking, health, retail and telco.
DOOH
A projected takeover above Penn Station, stretching the campaign's hybrid visuals across a massive out-of-home canvas.
Credits
RoleConcept & Art Direction
ADAneta Klekotko, Kristin Mizushima
CWKaren Miranda
ECDDustin Duke, Jon Wagner, Jeff Curry
PhotographerCraig Cutler