Formula 1 is big, fast, and built to perform. Kind of like Openbank High Yield Savings accounts. From the Sphere to mid-scroll on your social feed, our goal stayed the same: find ways to zig, and not take ourselves too seriously.
Behind the Scenes
An inside look at the creative process behind character, motion, and visual effects development for the Las Vegas Sphere. We explored how personality, rhythm, and scale come together — shaping visuals that feel alive within one of the most immersive canvases in the world.
Credits
RoleConcept + Art Direction
Production StudioMayda
Sr. CopywriterKaren Miranda
ECDMarc D'Avignon