Concept & Art Direction

Citizens: NY Launch

We’ve created an illustrated OOH campaign to officially introduce Citizens Bank to NYC as it opened over 66 new branch locations in Manhattan. In this animated series we showcase the unique type of decisions New Yorkers make everyday, with Citizens as the financial partner ready to help them make the right one.

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Role: Concept & Art Direction  
CW: Karen Miranda        
CD: Will Montgomery, Martha West
ECD: Jon Wagner
Illustration: Matt Blease