Formula 1 × Openbank
Formula 1 is big, fast, and built to perform. Kind of like Openbank High Yield Savings accounts. From the Sphere to mid-scroll on your social feed, our goal stayed the same: Find ways to zig, and not take ourselves too seriously.
Sphere: Las Vegas Grand Prix
Social teasers: Miami Grand Prix
Making Of / Behind the Scenes: Las Vegas Sphere
An inside look at the creative process behind character, motion, and visual effects development for the Las Vegas Sphere. We explored how personality, rhythm, and scale come together - shaping visuals that feel alive within one of the most immersive canvases in the world.
Las Vegas Sphere
Role: Concept + Art Direction
Production studio: Mayda
Sr. Copywriter: Karen Miranda
ECD: Marc D’Avignon
Miami Teasers
Role: Concept + Art Direction
Animator/Editor: Jermaine Barker, Jack Cronin
Sr. Copywriter: Karen Miranda
CD: Daniela Montañez, Chris Jansma
