CONCEPT
Tech teams of the world, we get it. We know what you CTOs are going through. What challenges you Cloud Managers face. What keeps you developers up at night.
At IBM, we can also help. Because when it comes to digital transformation, no one knows more about what you’re feeling. No one else knows more about your industry. And no one else knows more about advancing your business.
So let’s get started. Let’s put smart to work.
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In this campaign, we will marry visuals that represent what
tech leaders are feeling—with language that pays off IBM’s industry understanding and deep business expertise.
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FROM FINAL DECK: In this campaign, we dramatize digital transformation by marrying cultural references, movies, GIFs and memes–with authentic language that pays off IBM’s industry expertise.
IBM: Let’s do this
:30 Data Migration
Our second spot emotionally dramatizes
the risks and fears of data migration…
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What it’s like: Moving mission-critical to the cloud can be a harrowing experience if your clouds don’t work together.
The scenario: A Planet Earth style documentary, where data is represented by a baby iguana.
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The situation and the feeling: for enterprise tech leaders, moving mission-critical to the cloud makes them fear the consequences of data loss and corruption. But IBM can help.
The scenario: we mimic a nature documentary like Planet Earth, where data is represented by a newborn baby iguana. And breaches are represented by snakes who are ready to strike.
:30 A.I. Obstacle Course (IBM Watson)
Launching a virtual assistant is like an obstacle course where there’s no room for failure.
The scenario: a virtual assistant is represented by an agility show dog.
Team: Jamie Standen, Mark Forgan, Dan Winikur, Ryan Quigley