Citizens Photo Library


As part of a branding effort, we’ve developed a custom photo library for Citizens Bank that celebrates individuality and a modern America.
Citizens recognizes that life is not linear; there are goals, dreams, milestones, and stumbling blocks along the way, each of which marks our unique paths. The work incorporates themes such as Journey of Life, Home as a reflection of who we are and what we value, The Freedom of Technology; and it introduces Citizens brand color (green) in a subtle and natural way - natural greens, lights, shades and warmth.

PHOTOGRAPHY | CONCEPT & ART DIRECTION
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AD: Aneta Klekotko, CD: Andy Bull
Photographers: Jeremy & Claire Weiss, Aundre Larrow