IBM × The Weather Channel
Allergies
What do the weather and allergies have in common? A lot more than you think.
That’s why IBM teamed up with The Weather Channel to develop an entirely new kind of forecast—a hyper-local allergy forecast to help people do the impossible and get their allergies under control.
We ran a series of geo-targeted social and DOOH ads around the country (with a hint of local linguistic flavor) to help people see the real-time allergy risk at their current location to drive home the connection between weather and allergies.
In DOOH…
We created a series of living DOOH boards that would reflect real-time allergy levels in a specific location. Animated particles represent levels of allergies in the area.
Low Allergy Levels
Moderate Allergy Levels
High Allergy Levels
In Airports…
We used placements to reflect the real-time allergy levels at each destination according to flight departures that day.
On Social…
We created a series of geo-targeted ads for a hyper-local allergy forecast with a little local flavor.
National Message
Austin
San Francisco
New York
In Film…
For The Weather Channel landing page, we created a short video taking visitors deeper into the innovation story.
Role: Art Direction
CW: Karen Miranda
ACD: Matthew Coleman
CD: Juliane Hadem