Citizens Bank
Citizens: NYC Launch
In 2022, Citizens Bank opened 66 new branch locations in Manhattan. So, we created an illustrated OOH campaign to officially introduce themselves to the Citizens of NYC. In this animated series we showcase the uniquely ‘New York decisions’ New Yorkers face everyday, and how Citizens is the financial partner ready to help them on their unique journeys.
In Motion…
In The World…
Role: Concept & Art Direction
CW: Karen Miranda
CD: Will Montgomery, Martha West
ECD: Jon Wagner
Illustration: Matt Blease