Citizens Bank

Ready For All That Life Brings

Life is one big chain reaction based on the choices we make and the events that follow. In this campaign, we'll show how Citizens supports in key everyday moments so you can seize opportunities in life.

Each film celebrates the ordinary, as well as the unexpected turns life can take. No matter what life brings your way, when you bank with Citizens, we can help you manage your money so you're better prepared to handle all that life brings your way – confidently.