IBM

The world is going hybrid

In a world that’s constantly evolving, how can businesses keep up? The answer: a hybrid cloud from IBM.

Let's put a stake in the ground and own the term hybrid. So when businesses need someone to work with to build their hybrid cloud architecture, they turn to IBM. Print, digital and OOH laid out how hybrid cloud is transforming industries like banking, retail, telco and insurance.

In Print…

Featured in: The New York Times, The Wall Street Journal, The Economist

In Digital OOH…

Digital Banners…

Out In The World…

Role: Concept & Art Direction
AD:
Aneta Klekotko, Kristin Mizushima
CW: Karen Miranda
ECD: Dustin Duke, Jon Wagner, Jeff Curry
Photographer: Craig Cutler