Citizens Bank
Brand Campaign: Decisions
We make over 35,000 decisions every day. What if your bank could help you handle the financial ones?
In Film…
Undo :30
The easiest decision to make? Undoing overdraft fees. That’s why Citizens Peace of Mind™ helps you easily reverse fees so it can feel like that overdraft never even happened.
Decisions, Decisions… :30
In a world full of overwhelming decisions, Citizens Insights gets you the information you need, when you need it so you’re always ready to make the right decision for you.
Movie Buff :15
Returns :15
Sneakerhead :15
On Social…
Role: Concept & Art Direction
CW: Karen Miranda
CD: Gregory Nance, Kevin Li
Director: John S. Park
Editor: Bryan Wetzel