Citizens: Brand Photo Library

As a brand, Citizens recognizes that life is not linear; there are goals, dreams, milestones, and stumbling blocks along the way that make up our unique journey. As part of a branding effort, we’ve developed a custom photo library for Citizens Bank that celebrates those unique paths in a modern America. 

The work incorporates themes such as Journey of Life, Home as a reflection of who we are and what we value, The Freedom of Technology, and incorporates Citizens’ brand color (green) in a subtle ways with natural greens, lights, shades and warmth. Below are some of my favorite selects.

Citizens Bank